Girls Run the World

Launched in 2019, this digital running and fitness app had a reach of over 10,000 in three months and built a paid subscriber base of over 5000 in one year.

From ideation to execution, I created a series of partnerships with global brands, such as Salomon, to drive awareness of GRTW within the market place. 

I also created specific marketing initiatives, such as Runuary, a run every day challenge.  Launched in 2016, the campaign ran every day from 2016 to 2024, helping over 15,000 women around the world to improve or start running.

I also oversaw the planning, implementation and execution of the blog, social media and email campaigns, using data to help execute successful campaigns and advertising. 

Particularly successful campaigns with big PR reach included the GRTW Runuary campaigns, Smash Your 5km and V-Ultra campaign with Salomon, encouraging more women to run on the trails. 

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